![]() ![]() Even the best no code platforms will leave something to be desired (and don’t even get me started on free no code application development). So when we’re limited to the things we can create on no code app development platforms, we get a little frustrated. No code platforms are known for their lack of functionality and potential security threats.Īs marketers, we want access to as many shiny objects as possible. ![]() While no code platform’s best selling point is their ease of use, their weaknesses overshadow the good. But we all know good things don’t come so easily. And many marketers that have a tendency to break the rules (AKA Shadow IT) gravitate to this technology because they don’t need IT’s assistance implementing it. You don’t want to edit lines of code to make an app.that’s what IT is for, right? Wrong. When you first hear the term, no code, you may think this is the option you want because you can drag and drop pages and features to create your mobile experience. We’re marketers, after all, we didn’t go to school for software engineering! Let’s discuss the difference between no code and low code platforms prior to getting into why every marketing should adopt this MarTech. Low code platforms do not require you to know code. Let’s take a look at why every marketer should be using a low code mobile app builder this year.īefore you click off this blog post, hear me out. Thus, there was a surge in the adoption of low code application platforms. People needed a way to conduct business as normal, safely from their homes. I guess when the world is put on pause, digital advancements happen. ![]() Yeah, 2020 has been really fun.ĭespite these setbacks, 2020 did bring us something positive - an increased rate of digital transformation. And I didn’t know I would start to have more conversations with my Alexa than an actual person. I was blissfully unaware the trips I was booking would get canceled. Back in January, I had no idea the marketing strategy I was working on for the year would be tossed in the trash in three months. By Michelle Lawrence | Last Updated: Sep 20, 2020Ģ020 threw us a curveball.
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